Description

TV, print, digital—one source of truth—this course proves it! “National Ad Campaign Production Bible” syncs 30-second spot, 6-sheet print, and Instagram carousel from single master assets.

Format:

• Video Masterclasses: Asset versioning, DAM tagging, stakeholder sign-off flows.

• Campaign Sims: Launch a Coke-level push.

• Inspirational Audio Clips: CDs on “the asset that aired in 50 markets.”

Duration: • 12 Weeks – 4 sessions per week (75-100 minutes per session).

What You’ll Learn:

• Master Asset: 8K RAW → all deliverables.

• DAM Tagging: 200 metadata fields.

• Sign-Off Chain: Legal → client → printer.

• 360° Sync: Air date = print drop = post live.

Target Audience: • Lead producers at top agencies.